Love in the Moment
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Insight:
We wanted to showcase how Anna and Matt's culture combined and intertwined since that is something that happens to ambiculturals everyday. In response to this need, we created AT&T Latino's first social media major content storyline that was spread across Facebook and Instagram.

Idea:
Content doesn't take you to places- but to moments. With this in mind, AT&T Latino produced a series of short snackable video s showcasing the romantic love story of Anna and Matt: two individuals from different backgrounds coming together and creating a culture of their own. 

Throughout the series, we see Anna's memories triggered by both her favorite Latino AND mainstream content, displaying a true representation of her cultural duality.


See their story
Dieste
Group Creative Director: Alex Campo
Junior Art Director: Nicholas Ross
Copywriter: Mariajose Romero
Social Content Producer: Michael Adrian



Shooters Films
Director: Andrea Ball
DP: Matt Uhry
EP: Mauricio Jemal
Producer: Diana Montemayor



3008 
Editor: Brent Herrington
Color/Flame: Mark Sullivan
Sound: Matt Cimino



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